Attaining Social Media Success in 2024 is not as easy as it used to be back in 2020. Those were the days when “consistency” was ACTUALLY the key.
But what about now? Is it not important anymore?
No. It IS obviously important.
But social media algorithms require much more than consistency in 2024.
If you are a creator stuck in the hopeless loop of creating content with all your heart just to get disappointed after looking at the engagement, this blog is just for you.
Take a look at the points below, go home, IMPLEMENT, and see if it works out for you…
1. Understand the Algorithm
With the ever-evolving landscape of social media where the algorithm keeps changing rapidly, we need to look closely at it. It is important to understand what the algorithm wants so that you can align your strategy with it and eventually get pushed to a wider audience.
But How exactly?
Page insights are the key. Analyze every content and how it performs, especially the ones that are doing well. Figure out why they are doing well, is it something new that you tried with your look or your outfit? Or maybe just changed your speaking style!
It does not have a particular set of steps to be followed, everyone does it on their own pace but you NEED to crack it.
2. Video Dominance: Lights, Camera, Interaction!
Videos have become the most relevant form of content than ever. Videos are not just for watching; they’re for engaging. And thanks to the short attention span that has come down to an average of 3 sec, short-form videos are the new trend.
If you are NOT creating short-form videos… you will NOT grow social media. That’s it!
Harsh but true, short-form videos have now become a prerequisite for social media success.
But Hey! I hope I didn’t scare you!
I hope I didn’t scare you with that… It does not mean you have to get out of your comfort zone and present the most uncomfortable version of yourself to your beloved people! You can find a your own way of doing it.
There is a creator who goes by the name @thisisravinder who never spoke a word but shares all the great wisdom hand-written on his whiteboard . He has 477k followers on IG.
And then there is Sagar Kumar who makes people laugh to death with his extremely funny South-Indian Hindi voice-over on his recipes. Sagar’s Kitchen has 3.5M & 8.5M followers on IG and Youtube respectively.
3. Authenticity Matters: Show your true self!
At this age of AI, it’s very easy to create a fake personality that it is easily desirable on social media. But, authenticity wins hearts like nothing else.
How do we do that?
It’s not as difficult as it sounds. You can categorize something as authentic when it seems natural.
Natural is something when it is not totally perfect. And I’m sure your journey isn’t either.
So start showing your lows, flaws & failures, This gives audience the idea that you too make mistakes, you too hit the lows. And this gives them a point to relate with you.
4. Community Engagement
Social Media Content Creation is of the people, for the people and by the people. Community engagement is as important as creating consistent content. It is important to create a proper schedule for community engagement as it builds the bond and also helps it stay alive and grow deeper.
Motivational Speaker and Author Ankur Warikoo comes live every Friday night at 10pm on his Instagram and interacts with them.
5. Creator Collabs
At this age of AI, it is very important to keep the human element intact with your audience. Moreover, creator collabs double up your viewer base which definitely gives you more viewers than before.
Social Media is “growth” can never happen with an envious mindset, so participate in a healthy competition with other creators and grow together!
6. Cross Platform Consistency
Amid all social media platforms rapidly changing their algorithms for maximum audience satisfaction & retention, creators also need to change their way of looking at content creation.
Earlier it was okay to focus on just one platform but now it has become more of a necessity to be present at all places.
You can choose to focus on one platform but being present and consistent on all platforms is a must!
Or it would be like you’re missing out on a lot.
Now that we’ve reached the end of this blog, I hope that you’re able to extract the most out of these interactive strategies that will make your social media game unbeatable in 2024.
Now, go forth and create content that not only captivates but invites your audience to be a part of the story.
It’s not just about followers; it’s about building a digital community that actively engages, interacts, and stays hooked on your brand.
Let the interactive journey begin!